Glowing Paws – Brand Identity
Designing a playful and professional brand for a new pet grooming startup.
Designing a playful and professional brand for a new pet grooming startup.
Context:
Glowing Paws is a mobile pet grooming business aiming to make grooming convenient, fun, and stress-free for pets and owners. The client required a fresh, memorable identity and digital presence that reflects trust, care, and personality.
Glowing Paws is a mobile pet grooming business aiming to make grooming convenient, fun, and stress-free for pets and owners. The client required a fresh, memorable identity and digital presence that reflects trust, care, and personality.
Challenge:
The project needed a brand identity that could appeal to pet owners while standing out among local grooming services. The brand also required versatility for digital use, particularly the website, with a friendly and engaging aesthetic.
The project needed a brand identity that could appeal to pet owners while standing out among local grooming services. The brand also required versatility for digital use, particularly the website, with a friendly and engaging aesthetic.
Role:
Led the entire branding project, including logo design, colour palette, typography, and creating custom illustration icons for the website.
Led the entire branding project, including logo design, colour palette, typography, and creating custom illustration icons for the website.
Solution:
Designed a logo that communicates friendliness and professionalism.
Developed a bright, approachable colour palette and typography system.
Created custom illustrated icons for website features to enhance the user experience and reinforce brand personality.
Compiled brand guidelines to ensure cohesive application across all digital platforms.
Timeline:
Sep -2025 - Present
Designed a logo that communicates friendliness and professionalism.
Developed a bright, approachable colour palette and typography system.
Created custom illustrated icons for website features to enhance the user experience and reinforce brand personality.
Compiled brand guidelines to ensure cohesive application across all digital platforms.
Timeline:
Sep -2025 - Present
