Cinnamon Brush – Brand Identity
Created a cohesive, creative identity for an online shop that creates printable templates for professionals and business owners on Etsy.
Created a cohesive, creative identity for an online shop that creates printable templates for professionals and business owners on Etsy.
Context:
Cinnamon Brush needed a brand identity that reflected its artistic skill and professional service while appealing to creative clients and small businesses.
Cinnamon Brush needed a brand identity that reflected its artistic skill and professional service while appealing to creative clients and small businesses.
Challenge:
The existing identity lacked cohesion and versatility, making it difficult to communicate the studio’s creativity and professionalism consistently across digital and print.
The existing identity lacked cohesion and versatility, making it difficult to communicate the studio’s creativity and professionalism consistently across digital and print.
Role:
Led the full brand identity project, from research and concept development to logo, typography, colour palette, and brand guidelines.
Led the full brand identity project, from research and concept development to logo, typography, colour palette, and brand guidelines.
Solution:
Designed a logo balancing elegance and playfulness with a flexible colour palette and visual system for all brand applications.
Designed a logo balancing elegance and playfulness with a flexible colour palette and visual system for all brand applications.
Timeline:
Jan - 2021
Jan - 2021
